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« 100 Days of Gratitude - Day 81 - Digital Cameras | Main | 100 Days of Gratitude - Day 79 - Podcasts »
Monday
Jun062011

100 Days of Gratitude - Day 80 - Peak Seasons of Work

You may have noticed that I sometimes skip days of posts. This is because I really want to write about what I'm thinking about and grateful for on a specific day instead of having these posts planned out in advance.

So while I may miss a day - and at the end of my 100 Days I may look back realize that I missed something or someone in particular - it's not out of planning, it's that I'm writing about what I'm grateful for at a specific moment in time.

Part of why I've not posted in 4 days is that I've been doing shows for the past three nights at 1, 2 or 4 in the morning! I'm smack dab in the middle of Grad Night season. These are drug and alcohol free parties for graduating high school students - and I do a ton of them!

So today I'm grateful for peak seasons of work. It's important to use these times of year to pay off bills, build up your marketing budget (maybe even a good time to buy my book if you haven't already), and put aside money for the times that you may go for a few weeks without a gig.

For me it's grad night season, college orientations, holidays and the month of April. During these times I'm usually busy 5-7 days a week.

I have planned around these peak seasons, I market to them and capitalize on their popularity. If you're in business, you should do the same thing.

Just remember... the entertainment business is cyclical - just because you do 30 shows in May doesn't mean that you'll do the same number in June. It does, however, indicate that next May could be a busy month for you.

Speaking of 30 shows in a month... I hear many performers talking about having 30 gigs in one month - STOP thinking of your business by the number of shows that you perform, but by the amount of income you generate in that time. Which is better? Doing two shows at $5,000 each a month, or 100 shows at $100 each? The income is the same - the work is just different. The balance is somewhere in the middle.

All in all - just think like the farmer's saying and "Make Hay when the sun shines". When you've got a high demand season - work it hard. Then take a couple of mental health days.

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