What's in the book?

Here's a partial list of the topics covered.

• The Secret of becoming a non-replaceable commodity
• Magic as a start up business
• Asking for help
• Setting Goals
• The Power of Belief
• A discussion about modeling
• Making the decision to go full time!
• Positioning
• Pricing
• Negotiating
• Ways to make significant money as a performer
• Raising your prices
• Asking for the show
• Don't be afraid to succeed
• Discovering your Unique Selling Proposition
• Being creative gets you noticed
• Creating your own markets (including 12 markets you may not have thought of)
• Creating your own celebrity
• Creating your own opportunities
• Solving the problems of your clients
• The power of a free report
• Qualifying the customer
• The power of offering upgrades (including 10 upgrades you can add now!)
• Working with Synergy
• Getting testimonials
• The power of networking
• Creating a professional image
• Using technology to run your business
• Working with agents and agencies (this alone is worth 10 times the price of this book)
• Expectations of your clients
• Ways to make sure people keep your promotional materials
• Telephone tips and techniques of the pros
• Advertising in the Yellow Pages
• Business cards that create business
• Cooperative advertising
• Websites
• 13 keys to good ad pieces
• Expanding your horizons
• Growing your show
• How to get a bigger show on a budget
• Direct Mail
• Where to find mailing lists
• Powerful postcards
• Multi letter campaigns
• How to dominate the birthday party scene
• C.J.'s complete birthday party phone script and his brilliant closing technique
• Using restaurants to launch and maintain a career
• Working in Schools
• School Fund-raisers
• Back of the room sales
• C.J.'s complete book pitch with line by line breakdown of why everything is said

This is only a partial list!!!!  This book is huge - over 150 pages - and it's packed with ideas you  WILL USE.

Want to order a book?  Want to know how little your investment in your future will actually be?

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Letters from Other Pros

“Upon first read of C.J.s book, More shows, More Money I was impressed with the ideas and the specifics of  the information.  Now going through it for the second time,  I am realizing that is THE manual for success in our business.”

Randy Charach
Corporate Entertainer/Speaker
Author of "Secrets of a Millionaire Magician"

"I just wanted to tell you that your book is wonderful. I have spent thousands of dollars on marketing from so called magic marketing experts and always felt cheated. I would spend hundreds of dollars on books 
and tape systems and feel like I got ripped off. Your book is the only marketing book from a magician where I felt I cheated you! I could have spent 5 times what I spent on the book and still feel like I should have paid 
you more. Thank you for the book and giving me enough information and inspiration to make my goals and dreams come true."

Richard Tenace

“The best way to predict your future is to create it.  This staggering idea is the theme of this remarkable book.  
C.J. Johnson not only lives the message presented in this book, but he is a powerful example of someone who has actually made it happen. If you buy only one book this year, “More Shows! More Money!” is the one to buy.”

Scott Hollingsworth, Entertainment Director 
Magic Island,  Houston, Texas